Lorcan Dempsey’s weblog: Amplification around a tag offers an interesting perspective on vocabulary control. Dempsey’s well-referenced article highlights the power of designating a tag for an event so that blogs, tweets, etc. are consistently labelled – pulling them all together and amplifying their impact. He says: “in a sense, the tag becomes the virtual venue for the event’s digital legacy”.

This “gathering around a flag” in the infosphere strikes me as an interesting example of an intersection between branding, marketing, and knowledge management.